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LuneaMail vs Mailchimp
Mailchimp is built for marketing teams; transactional email is a separately billed add-on. LuneaMail puts campaigns and app email in one plan, with code templates, webhooks and an MCP connector for agents on every plan.
Side by side
| LuneaMail | Mailchimp | |
|---|---|---|
| Free plan | Yes: 500 contacts, 2,000 emails and 15 AI emails a month, plus a 14-day Pro trial with no card. | Yes: the Free plan allows up to 250 contacts and up to 500 sends per month, with a daily limit of 250. Source |
| Entry price | Pro is $39/month ($32 yearly) for 2,500 contacts and 15,000 emails; Pro 5× ($129) covers 12,500 contacts and 75,000 emails. | Essentials is priced on contacts and starts at $13/month (USD) for up to 500 contacts, shown with a 50%-off promo of $6.50/month for 12 months. At 2,501–5,000 contacts it is $75/month, or $37.50/month for the first 12 months. Source |
| Transactional email API | Yes, in every plan: API emails use the same monthly allowance, with no separate product to buy. | Yes, as a separately billed Mailchimp Transactional add-on for Standard, Premium and legacy plans, starting at $20 per block of 25,000 emails. Source |
| Campaigns and newsletters | Yes, on every plan, sent now or scheduled with a best-time suggestion. | Yes: email campaigns are included on every plan, including Free. Source |
| Visual builder | Yes: drag-and-drop builder with six email styles and a brand kit. | Yes: both of Mailchimp's email builders support drag-and-drop content blocks in custom or pre-built templates. Source |
| Code / HTML templates | Yes, on every plan: edit the HTML directly with Handlebars variables, conditions and loops. | Yes: custom-coded templates can be sent on Standard and Premium, while Free and Essentials can create them but must upgrade to send. Source |
| AI writing | Yes: writes on-brand drafts from your facts and fact-checks them against your brief (15 a month on Free, 75 on Pro). | Yes: 'Write with AI' generates and rewrites copy in the email editor, and Generative AI Features are a no-cost add-on on Standard and Premium but are not included on Free or Essentials. Source |
| AI agents (MCP) | Yes: an MCP server for your workspace, where sending needs an explicit confirmation step, plus a built-in marketing agent that asks before it sends. | Partly: Mailchimp's official MCP servers cover documentation search (mailchimp.com/developer/_mcp/server) and the Transactional API (mandrillapp.com/mcp); no official MCP server for the Marketing account is documented. Source |
| Webhooks | Yes: signed webhooks for subscribes, unsubscribes, bounces, complaints and campaign events, retried for about two days. | Yes: audience webhooks can fire on subscribe, unsubscribe, profile update, cleaned (bounced) address, email change and campaign-sending events. Source |
| Subject-line A/B tests | Yes, on every plan: test two subject lines on part of the list, then the winner goes to the rest automatically. | Yes: A/B testing (subject line, from name, content or send time) is included on Essentials, Standard and Premium but not on Free, and multivariate testing requires Standard or Premium. Source |
| Automations | Welcome emails when someone joins a list, on Pro and Team. | Marketing Automation Flows are not included on Free, are limited to 4 flow steps on Essentials, and allow up to 200 flows on Standard and Premium. Source |
| Your own sending domain | Yes, on every plan: DKIM-authenticated sending and branded click-tracking links on your domain. | Yes: domain authentication uses DKIM (two CNAME records) and DMARC (a TXT record); the help article does not say which plans include it. Source |
Mailchimp details checked on 23 October 2026 against Mailchimp's own pages, linked above. Prices and features change; check their site for today's details. Mailchimp is a trademark of its owner; this page isn't affiliated with or endorsed by them.
LuneaMail or Mailchimp?
Is LuneaMail a Mailchimp alternative?
Yes, for startups and SaaS teams that want marketing campaigns and app email in one place. Mailchimp is built for marketing teams; transactional email is a separately billed add-on. LuneaMail puts campaigns and app email in one plan, with code templates, webhooks and an MCP connector for agents on every plan.
When is Mailchimp the better choice?
You need Mailchimp's large integration marketplace or its e-commerce features.
How did you check these facts?
Every Mailchimp fact on this page comes from Mailchimp's own website or documentation, linked in the table, and was checked on 23 October 2026. Prices and plans change; follow the links for the current details.
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