Compare
LuneaMail vs Loops
Loops is email for SaaS with a simple editor and unlimited sends on paid plans. LuneaMail adds a full visual builder and HTML code mode on the same template, subject-line A/B tests on regular campaigns, and a spam check before every send.
Side by side
| LuneaMail | Loops | |
|---|---|---|
| Free plan | Yes: 500 contacts, 2,000 emails and 15 AI emails a month, plus a 14-day Pro trial with no card. | Yes: the Free plan stores unlimited contacts but allows only 4,000 marketing and transactional sends combined per rolling 30 days, to your first 1,000 subscribed contacts, with Loops branding. Source |
| Entry price | Pro is $39/month ($32 yearly) for 2,500 contacts and 15,000 emails; Pro 5× ($129) covers 12,500 contacts and 75,000 emails. | Growth is priced on subscribed contacts and costs $49/month for up to 5,000 subscribed contacts, with unlimited marketing and transactional sends. Source |
| Transactional email API | Yes, in every plan: API emails use the same monthly allowance, with no separate product to buy. | Yes: transactional sending is included at no extra charge on paid plans and counts toward the 4,000-send cap on Free. Source |
| Campaigns and newsletters | Yes, on every plan, sent now or scheduled with a best-time suggestion. | Yes: Loops supports three email types, which are Campaigns, Workflows and Transactional. Source |
| Visual builder | Yes: drag-and-drop builder with six email styles and a brand kit. | Yes: a block-based visual editor with drag handles for reordering blocks, plus themes, columns and reusable components. Source |
| Code / HTML templates | Yes, on every plan: edit the HTML directly with Handlebars variables, conditions and loops. | Yes: you can upload custom-coded MJML emails (zipped) for campaigns, workflows and transactional emails, or author content in Loops' LMX markup. Source |
| AI writing | Yes: writes on-brand drafts from your facts and fact-checks them against your brief (15 a month on Free, 75 on Pro). | Unverified: the official docs only describe AI translation of emails, not AI copywriting. Source |
| AI agents (MCP) | Yes: an MCP server for your workspace, where sending needs an explicit confirmation step, plus a built-in marketing agent that asks before it sends. | Yes: the official MCP server at https://mcp.loops.so lets ChatGPT, Claude and other clients manage contacts, events, transactional email, campaigns and workflows. Source |
| Webhooks | Yes: signed webhooks for subscribes, unsubscribes, bounces, complaints and campaign events, retried for about two days. | Yes: outgoing webhooks include contact.unsubscribed, email.unsubscribed, email.hardBounced, email.softBounced, email.spamReported, delivered, opened and clicked events. Source |
| Subject-line A/B tests | Yes, on every plan: test two subject lines on part of the list, then the winner goes to the rest automatically. | Yes inside workflows: Experiment nodes split-test subject lines, preheaders and content, and the pricing page says every plan has all features. A/B testing of one-off campaigns is unverified. Source |
| Automations | Welcome emails when someone joins a list, on Pro and Team. | Yes: workflows send emails triggered by events, new contacts or property changes, and the pricing page says all features are on every plan. Source |
| Your own sending domain | Yes, on every plan: DKIM-authenticated sending and branded click-tracking links on your domain. | Yes: sending from your own domain requires SPF, DKIM and MX records. Source |
Loops details checked on 23 October 2026 against Loops's own pages, linked above. Prices and features change; check their site for today's details. Loops is a trademark of its owner; this page isn't affiliated with or endorsed by them.
LuneaMail or Loops?
Is LuneaMail a Loops alternative?
Yes, for startups and SaaS teams that want marketing campaigns and app email in one place. Loops is email for SaaS with a simple editor and unlimited sends on paid plans. LuneaMail adds a full visual builder and HTML code mode on the same template, subject-line A/B tests on regular campaigns, and a spam check before every send.
When is Loops the better choice?
You send a lot of email to a small contact list and want unlimited sends.
How did you check these facts?
Every Loops fact on this page comes from Loops's own website or documentation, linked in the table, and was checked on 23 October 2026. Prices and plans change; follow the links for the current details.
Other comparisons
Send your first email today
Every account starts with 14 days of Pro. No card needed.